Comments on: Hey Nielsen!!! A request from The Internets!!! http://www.greghay.com/?p=53 Social Media, Technology, Adventures, Mustaches and Antics. Mon, 05 Apr 2010 22:08:11 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: suemac http://www.greghay.com/?p=53&cpage=1#comment-22 suemac Thu, 26 Mar 2009 20:09:08 +0000 http://www.greghay.com/?p=53#comment-22 Greg! Hearing you loud and clear, thanks to Nielsen tools. Greg! Hearing you loud and clear, thanks to Nielsen tools.

]]> By: Emily http://www.greghay.com/?p=53&cpage=1#comment-21 Emily Thu, 26 Mar 2009 15:12:25 +0000 http://www.greghay.com/?p=53#comment-21 Isn't this what Hitwise does? A firm could hire Hitwise and Nielsen: Hitwise would provide the click stream, and Nielsen would provide the context. Isn’t this what Hitwise does? A firm could hire Hitwise and Nielsen: Hitwise would provide the click stream, and Nielsen would provide the context.

]]> By: admin http://www.greghay.com/?p=53&cpage=1#comment-20 admin Thu, 26 Mar 2009 15:00:31 +0000 http://www.greghay.com/?p=53#comment-20 I mean I want my ad content to follow the group as they move and knowing the natural flow of how groups surf the web, it would really help. I'll use myself as an example. Male 30+. Tech Enthusiast. Head of household. I surf tech and industry stuff all day, music and entertainment blogs at night. So as a planner I'd want to target the tech sites during the day and the entertainment sites at night so Greg's experience on the web is matched to my advertisers that are relevant to him. Is that clearer? I mean I want my ad content to follow the group as they move and knowing the natural flow of how groups surf the web, it would really help.

I’ll use myself as an example. Male 30+. Tech Enthusiast. Head of household. I surf tech and industry stuff all day, music and entertainment blogs at night. So as a planner I’d want to target the tech sites during the day and the entertainment sites at night so Greg’s experience on the web is matched to my advertisers that are relevant to him.

Is that clearer?

]]> By: Stephen Tompkins http://www.greghay.com/?p=53&cpage=1#comment-19 Stephen Tompkins Thu, 26 Mar 2009 14:55:11 +0000 http://www.greghay.com/?p=53#comment-19 Hey - Nice blog, Greg. I am enjoying it so far. However, I am a little confused by this statement. "I think the ultimate win for online media planners is going to be when groups of people can be identified and targeted by how they move and navigate the web, NOT by who left a footprint by visiting a site at some point in time." Is this not why we use click paths, referring URLs and other targeting and behavior-based metrics? They give us a peak into the past for glimpses of the future. Hey – Nice blog, Greg. I am enjoying it so far.

However, I am a little confused by this statement. “I think the ultimate win for online media planners is going to be when groups of people can be identified and targeted by how they move and navigate the web, NOT by who left a footprint by visiting a site at some point in time.” Is this not why we use click paths, referring URLs and other targeting and behavior-based metrics? They give us a peak into the past for glimpses of the future.

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